Looks, tastes, feels ALIVE!   Alive! ® Minnows actually ''live'' in a high-octane Gulp!  solution, so they absorb up to 20% more attractant.  That's 20% more scent and taste, and more reason for fish to snap them up!   Alive!  Minnow Jar disperses its potent scent like a blood trail in the water, and when the fish-catching is over, you can simply put the bait back in the solution to recharge for another day. 
 New colors match the hatch when nothing else will! 
 More durable than live, more convenient than live, and more color options than live! 
 Rig and fish just like you would any live bait minnow
 Features Gulp!  extreme water-based formula for lifelike scent, taste, and texture
 Features: GAJMI1-ES GA MINNOW 1IN EMRLD SHINER MM
  Manufacturer Part Number: GAJMI1-ES
 Assembled Product Weight: 3. 53 oz